摘要
网络文学改编已成为动漫生产的主要来源,对作品受众进行研究能够帮助我们深入了解受众的态度和行为生成机制,为网络文学再媒介化提供一定的理论支持。本文从文学、心理学、传播学等跨学科视角出发,依托扎根理论研究方法,以认知情感个性系统理论为框架,借助豆瓣动漫剧评文本对网络文学改变动漫的受众态度和行为形成机制进行了研究,建构了相应的理论模型。研究发现,网络文学改编动漫的受众态度和行为形成机制基本遵循了“情景→认知→情感→行为”这一路径。情景包括动漫内部情景和社会外部情景,受众的认知分为自致性认知和他致性认知,受情景和认知情感单元的刺激,受众会产生反哺市场、精神参与、情感表达、社交互动、行为纠偏等行为。研究成果能帮助评估网络文学IP改编产品的市场受众态度和行为走向,为网络文学再媒介化的实践提供一些理论参考。
The adaptation of online literature has become the main source of anime production.Studying the audience of works can help us deeply understand the attitudes and behavior generation mechanisms of the audience,and provide certain theoretical support for the re media of online literature.This article start s from interdisciplinary perspectives such as literature,psychology,and communication studies,relying on grounded theory research methods and using cognitive emotional personality system theory as the framework,and using Douban anime drama review texts,studies the mechanism of how online literature changes the audience attitude and behavior of anime,and constructs corresponding theoretical models.The study has found that the formation mechanism of audience attitudes and behaviors in the adaptation of online literature into anime basically follows the path of“scenario→cognition→emotion→behavior”.Scenarios include both internal and external scenes in anime,and the audience's cognition is divided into self-induced cognition and extrinsic cognition.Stimulated by situational and cognitive emotional units,the audience will engage in behaviors such as market feedback,spiritual participation,emotional expression,social interaction,behavioral correction.and other behaviors.The research results can help evaluate the market audience's attitude and behavior trend of IP adaptation products of network literature,and provide some theoretical reference for the practice of re-mediation of online literature.
作者
黄俊
何兴舟
Huang Jun;He Xingzhou
出处
《北京青年研究》
2024年第1期74-83,共10页
Beijing Youth Research
基金
国家社会科学基金一般项目“二次元文化推动青少年国家认同的耦合机制与实施路径研究”(项目编号:22BXW071)的阶段性研究成果。
关键词
动漫
网络文学
再媒介化
anime
online literature
remediation
