摘要
本文旨在研究面向可降解塑料的设计趋势及发展策略。通过探讨可持续发展观念出现的兴起和发展状况,分析可降解塑料的种类及特性,结合相关案例,提出可降解塑料产品服务设计朝着“生产批量化、产品符号化、定位差异化和服务智能化”的趋势发展。结合产品服务设计的方法,以可降解塑料材料为切入点,提出“拓展需求场景、塑造产品品牌和优化全流程服务触点”的设计策略,为应对其在可持续发展背景下的社会问题和商业机遇提供了具有借鉴意义的参考和理论依据。
This paper aims to study the trends and future development prospects of product service design for degradable plastics.By discussing the emergence and development of the concept of sustainable development,analyzing the types and characteristics of degradable plastics,and combining relevant cases,it is proposed that the service design of degradable plastics products should move towards to the trend of production batch production,product symbolization,positioning differentiation and service intelligence.Combined with the method of product service design,taking degradable plastic materials as the starting point,this paper proposes strategies for design strategy,which are expanding demand scenarios,building brand and optimizing full-process services touchpoints.It provides a reference and theoretical basis for coping with its social problems and business opportunities in the context of sustainable development.
出处
《设计》
2023年第24期97-99,共3页
Design
关键词
可持续发展
可降解塑料
产品服务设计
设计趋势
设计策略
Sustainable development
Degradable plastics
Product service design
Design trend
Design strategy
