摘要
本研究以食品广告为例,探讨色彩在广告设计中的应用。通过对色彩心理学、常用色彩分析、不同色彩效果比较、色彩与品牌形象关联性、色彩在食品广告中的创新应用等方面的研究,揭示色彩对消费者情绪、注意力和购买意愿的影响。说明色彩选择在食品广告设计中起到重要作用,能够引起消费者的兴趣和共鸣,提升广告效果和品牌认知度。研究旨在为食品广告设计提供有益的参考和指导,以提升广告效果和品牌形象。
This study takes food advertising as an example to explore the application of color in advertising design.Through the research of color psychology,common color analysis,comparison of different color effects,correlation between color and brand image,and innovative application of color in food advertising,the influence of color on consumers'mood,attention and purchase intention is revealed.It shows that color selection plays an important role in food advertising design,which can arouse the interest and resonance of consumers,and improve the advertising effect and brand recognition.The study aims to provide useful reference and guidance for food advertising design to improve the advertising effect and brand image.
作者
程艳姣
李旻凯
Cheng Yanjiao;Li Minkai(Jinken College of Technology)
出处
《色彩》
2023年第10期30-33,共4页
Fashion Color
关键词
色彩
食品广告
广告设计
Color
food advertising
advertising design
