摘要
建构动画工业美学是“新动画中国学派”与“原动画中国学派”的重要区别所在,这也能够充分体现出动画艺术的本质特征。动画不是绘画艺术,而是影像艺术。影像本质上是现代科学技术的审美创造。“新动画中国学派”的工业美学建构首先表现为运用数字技术对动画影像体系的创造;其次是作为影像或科学技术审美创造经济保障前提的商业机制运用及其资方文本确立,具体包括类型片创作模式的选择、大众文化定位和娱乐精神表达;同时还表现为互联网条件下动画新美学特征的生成。
The construction of industrial aesthetics is a feature of the“Chinese school of new animation”which is different from the“original Chinese school of animation”.This is where the nature of animated art can be manifested.Animation is not painting art,it is image art,which basically is the aesthetic creation of modern technology.Therefore,the construction of the industrial aesthetics of the“Chinese school of new amination”is firstly exhibited in the use of digital technology in the creation of animated image system.Secondly,the construction relies on the use of business mechanism and the establishment of the text of capital,which are economic pre-conditions of the creation of image or aesthetics of science and technology,including the choice of the creation mode of genre films,cultural orientation of the audiences,and the expression of entertainment spirit.Furthermore,the emergence of new animated aesthetic features in the context of the internet is also necessary.
作者
盘剑
赵倪聪
Pan Jian;Zhao Nicong(Research Centre of Film,Television,and Cartoon Games,Zhejiang University,Hangzhou,Zhejiang,31005;School of Literature,Zhejiang University,Hangzhou,Zhejiang,31005)
出处
《民族艺术研究》
CSSCI
2023年第5期36-46,共11页
Ethnic Art Studies
基金
国家社科基金重大项目“新时代中国动画学派的重建与民族文化传播研究”(项目批准号:19ZDA333)的阶段性研究成果。
关键词
“新动画中国学派”
工业美学
影像艺术
数字技术
互联网
“Chinese school of new animation”
industrial aesthetics
image art
digital technology
internet
