摘要
本文通过构建5维度、20项评价指标体系及阻碍因子分析模型,对舟山群岛海洋旅游高质量发展进行探究。研究发现从2010年到2021年,舟山群岛海洋旅游产业高质量发展综合水平整体呈增长态势,近几年受新冠疫情影响发展综合水平波动较为明显,但整体依然保持较高水平;其主要阻碍指标为游客接待量、3A级以上景区数量、省级以上文旅赛事。舟山群岛应在保持现有优势的基础上,积极拓展开发高质量的旅游吸引物,扩展新型海洋旅游项目、打造地区旅游品牌,进一步促进舟山群岛海洋旅游产业的高质量发展。
This paper explores the high-quality development of marine tourism in ZhouShan archipelago by constructing a 5-Dimensional,20 item evaluation index system and an obstacle factor analysis model.The study found that from 2010 to 2021,the comprehensive level of high-quality development of the marine tourism industry in ZhouShan Islands showed an overall growth trend.In recent years,the comprehensive level of de⁃velopment affected by COVID-19 has fluctuated significantly,but the overall level remains high;The main ob⁃stacle indicators are the number of tourists received,the number of scenic spots above 3A level,and cultur⁃al and tourism events above provincial level.On the basis of maintaining the existing advantages,ZhouShan islands should actively expand and develop high-quality tourism attractions,expand new marine tourism proj⁃ects,build regional tourism brands,and further promote the high-quality development of ZhouShan Islands’marine tourism industry.
作者
邹智深
ZOU Zhishen(Zhejiang International Maritime College,316000,Zhoushan,Zhejiang,China)
出处
《特区经济》
2023年第7期117-121,共5页
Special Zone Economy
基金
浙江省文化和旅游厅科研与创新项目“高质量发展目标下海洋旅游产业发展水平测度与阻碍因子研究——以舟山群岛为例”(2021KYY061)。
关键词
海洋旅游产业
高质量发展
水平测度
阻碍因子
舟山群岛
Marine Tourism Industry
High Quality Development
Horizontal Measurement
Hindrance Factor
ZhouShan Islands
