摘要
本文以传统文化元素包装设计为研究对象,从材料、图案、造型方面阐述了传统文化元素在包装设计中的应用体现;从文化与艺术层面总结了传统文化元素在包装设计中的应用价值;结合包装设计案例,从直接、间接、融合应用方面分析了传统文化元素在包装设计中的应用手法,并从多个角度提出了传统文化元素在包装设计中的应用策略,以期通过研究,为增强包装设计的文化内涵和提高包装设计质量提供理论参考。
This article takes traditional cultural elements in packaging design as the research object,and elaborates on the application of traditional cultural elements in packaging design from the aspects of materials,patterns,and shapes;Summarized the application value of traditional cultural elements in packaging design from the cultural and artistic perspectives;Analyzed the application techniques of traditional cultural elements in packaging design from the perspectives of direct,indirect,and integrated applications,combined with packaging design cases;And proposed the application strategies of traditional cultural elements in packaging design from multiple perspectives.In order to provide theoretical reference for enhancing the cultural connotation of packaging design and improving the quality of packaging design through research.
作者
王金霞
WANG Jinxia(Shaanxi Institute of Fashion Engineering,Xianyang 712046,China)
出处
《鞋类工艺与设计》
2023年第14期48-50,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2022年陕西服装工程学院教育教学改革研究项目校级一流课程《包装设计与制作》(项目编号:2022YLKC-17)
2022年陕西服装工程学院校级“大思政课”体系建设项目《包装设计与制作》(项目编号:2022SZSF-8)。
关键词
传统文化元素
包装设计
图案
符号
traditional cultural elements
packaging design
pattern
symbols
