摘要
在阐述服装品牌设计管理策略的基础上,从创新生活方式入手,分析国民服装品牌海澜之家设计管理的成功案例,厘清海澜之家在不同生产阶段的设计管理特征。研究认为:通过设计管理,可以将以盈利为目的的商业信息转换成服装品牌设计中的款式、色彩、质感等要素以及人性化的营销。合理的设计管理策略和创新意识是服装品牌发展的强大推动力,对其研究有助于激励设计师和消费者协同参与到设计中,推动设计管理理论体系建设和产业转型升级。
On the basis of elaborating the design management strategy of clothing brand,this paper analyzed the successful case of design management of national clothing brand Heilan Home,and clarified its characteristics of design management in different production stages,from the perspective of innovative lifestyle.The results show that through design management,profit-oriented business information can be transformed into elements such as style,color and texture in clothing brand design,as well as humanized marketing.Reasonable design management strategy and innovation consciousness are powerful driving force for the development of clothing brands.The exploration of design management can encourage designers and consumers to participate in the design,help promote the construction of design management theory system and industrial transformation and upgrading.
作者
李瑛
LI Ying(College of Information Technology and Communication,Hexi University,Zhangye 734000,China)
出处
《服装学报》
2023年第1期89-94,共6页
Journal of Clothing Research
基金
山东省艺术科学重点课程项目(ZD202008240)。
关键词
海澜之家
服装
设计管理
创新
生活方式
Heilan Home
clothing
design management
innovation
life style
