摘要
乡村文化振兴是乡村振兴的重要组成部分,承德满蒙等民族非物质文化遗产的保护性市场开发、推广是承德开展乡村振兴工作的重要内容。本文以承德非物质文化遗产的市场推广切入,结合全媒体运营的策略和方法展开研究,提出承德非物质文化遗产市场推广和运营的策略。
The rural cultural revitalization is an important part of rural revitalization.The protective market development and promotion of non-material cultural heritage in minority nationalities such as Manchu and Mongolia is an important content of rural revitalization in Chengde.This paper studies the strategies and methods of all media operation,and gives ideas for the strategies of market promotion and operation of non-material cultural heritage in Chengde.
作者
于桂宾
阎斌
YU Gui-bin;YAN bin(Department of Management Engineering,Hebei Petroleum University of Technology,Chengde 067000,China)
出处
《承德石油高等专科学校学报》
CAS
2022年第5期87-90,共4页
Journal of Chengde Petroleum College
基金
承德市社科联项目(《乡村振兴下承德非物质文化遗产全媒体运营策略研究与实践》):20212128
承德市高新区和合众创空间项目(《“智慧新零售+乡村振兴”电商系统开发研究》):CGX2020KMP0031。
关键词
非物质文化
保护性开发
全媒体营销
non-material culture
protective development
all media marketing
