摘要
在碳中和背景下,研究由一个制造商和一个零售商组成的低碳供应链合作减排与低碳宣传决策问题。探讨政府补贴、成本分担契约、消费者低碳敏感性及宣传敏感性对供应链成员最优决策的影响。研究表明:在政府给予制造商减排成本补贴的情况下,合理的补贴可以有效提高供应链整体的单位减排量以及总利润;在政府给予制造商减排成本补贴且引入成本共担契约后,供应链整体利润得以提升。当补贴过高时,零售商的积极性受挫,供应链的整体效益下降;合理的成本分担比例可以促进供应链双方参与低碳活动,而过高的成本分担比例会降低零售商参与的积极性。
This paper studies a low-carbon supply chain composed of a manufacturer and a retailer, focuses on the cooperative carbon emission reduction and low-carbon promotion decision-making under the the background of carbon neutrality.We discuss the influence of government’s emission reduction subsidy, cost-sharing contracts, consumer’s low-carbon sensitivity and promotion sensitivity on the optimal strategy of supply chain members. The results of this paper are as followed. When the government provides emission reduction subsidy to manufacturer, a reasonable subsidy value can effectively increase the unit carbon emission reduction, level of promotion efforts and supply chain’s entire profit. The supply chain’s entire profit can be improved when the government provides subsidy to manufacturer with retailer introduces cost-sharing contract. However, the enthusiasm of retailer will be frustrated if the subsidy is relatively high, and the overall efficiency of the supply chain will decline. Reasonable cost-sharing ratio can promote both sides of the supply chain to participate in low-carbon activities, while excessive cost-sharing ratio will reduce the enthusiasm of retailers to participate.
作者
吴家齐
Wu Jiaqi(School ofManagement,Guangdong University of Technology,Guangzhou 510520,China)
出处
《科技创业月刊》
2022年第6期46-50,共5页
Journal of Entrepreneurship in Science & Technology
关键词
低碳供应链
减排投资
低碳宣传
政府补贴
成本共担契约
Low-Carbon Supply Chain
Carbon Emission Reduction Investment
Low-carbon Promotion
Government subsidy
Cost-sharing Contract
