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基于SWOT分析法的贫困村乡村旅游业的发展战略分析——以北京市昌平区流村镇B村为例 被引量:2

Analysis on Development Strategy of Rural Tourism in Poor Villages Based on SWOT Analysis——A Case Study of B Village,Liucun Town,Changping District,Beijing
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摘要 乡村振兴战略是脱贫攻坚战的延续与深化,是实现共同富裕的基本保障。以北京市昌平区贫困村B村为研究对象,基于实地调研情况,采用SWOT分析法系统阐述该村发展乡村旅游产业的优势、劣势、机遇与挑战,并且结合该村的实际情况提出未来发展战略,以期为此类贫困村可持续发展、实现公共富裕提供理论基础。 The Rural Revitalization Strategy is the continuation and deepening of the fight against poverty and the basic guarantee for the realization of common prosperity.Taking the poor village B in Changping District of Beijing as the research object,based on the field investigation,the advantages,disadvantages,opportunities and challenges of developing the rural tourism industry in this village were systematically expounded by using SWOT analysis method,and the future development strategy was put forward in combination with the actual situation of this village,in order to provide a theoretical basis for the sustainable development of such poor villages and the realization of public prosperity.
作者 谢思辰 黄凯 韩芳 XIE Si-chen;HUANG Kai;HAN Fang(Beijing University of Agriculture,Beijing 102206,China)
机构地区 北京农学院
出处 《河北农业科学》 2022年第3期20-22,共3页 Journal of Hebei Agricultural Sciences
基金 农业农村部合作经济司委托项目(2094115065)。
关键词 北京 乡村振兴 旅游资源 乡村旅游 Beijing Rural Revitalization Tourism resources Rural tourism
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