摘要
[目的/意义]旨在构建在线匿名社交平台的服务质量评价模型,帮助用户对匿名社交平台进行判断。[方法/过程]采用层次分析法的方式,对构建的匿名社交平台服务质量评价模型中各指标权重进行确定,再采用模糊评价法对“Soul app”进行综合评价。[结果/结论]匿名社交平台服务质量评价的各指标重要程度依次为平台个性化功能、平台安全性及隐私保障措施、平台内容和信息、平台用户认可度、平台易用性、平台用户使用行为。
[Purpose/significance]The paper is to establish a service quality evaluation model for online anonymous social network platform to help users make judgments on anonymous social platform.[Method/process]The paper adopts the analytic hierarchy process(AHP)to determine the weight of each index in the anonymous social platform service quality evaluation model and then uses fuzzy evaluation method to comprehensively evaluate“Soul app”.[Result/conclusion]The importance of each indicator of service quality evaluation of anonymous social platform is in the order of platform personalized functions platform security and privacy safeguards platform content and information platform user recognition platform ease of use and platform user usage behavior.
作者
李丽滢
曹雨昕
Li Liying;Cao Yuxin(Liaoning Technical University,Huludao Liaoning 125105)
出处
《情报探索》
2022年第4期45-52,共8页
Information Research
关键词
匿名社交
模糊层次分析法
Soul
app
服务质量评价
anonymous social interaction
fuzzy analytical hierarchy process
Soul app
service quality evaluation
