摘要
基于“认知—态度—行为”理论,采取严格的“双重二分”,区分了环境认知与环境治理认知、环境态度与环境治理态度,以雾霾治理为例构建公众支付意愿模型并提出相关假设,利用浙江CATI调查数据和多元线性回归分析进行实证检验。研究显示:性别、年龄、受教育程度、职业类型、年收入、常住地等个体特征以群体差异化的方式影响支付意愿;“双重二分”具有合理性和必要性,认知的影响具有十分显著的异质性,其中雾霾认知与支付意愿负相关,雾霾治理认知与支付意愿正相关且态度的中介效应显著;态度的影响具有趋同性,即雾霾治理成效满意度、雾霾治理满意度与支付意愿皆正相关。
Based on the theory of"knowledge-attitude-practice",this research adopted a strict"double dichotomy"and distinguished among the environment knowledge and the environment governance knowledge,the environment attitude and the environment governance attitude.Taking smog control as an example,this research built a theoretical model of public willingness to pay(WTP)and put forward relevant hypotheses,used Zhejiang CATI survey data and multiple linear regression analysis to perform the hypothesis testing.The basic conclusions are as follows:Individual characteristics,such as gender,age group,education level,occupation type,annual income and permanent residence,affect the WTP in the way of group differentiation."Double dichotomy"is reasonable and necessary.The influence of knowledge is heterogeneous.Smog knowledge is negatively correlated with WTP,while smog governance knowledge is positively correlated with WTP.The influence of attitude is convergent.Smog satisfaction and smog governance satisfaction are positively correlated with WTP.
作者
叶瑞克
潘婷
吴昊俊
卞梦颖
YE Ruike;PAN Ting;WU Haojun;BIAN Mengying
出处
《南京工业大学学报（社会科学版）》
CSSCI
2021年第5期97-110,112,共15页
Journal of Nanjing Tech University：Social Science Edition
基金
国家社会科学基金重大项目“新时代乡村振兴与新型城镇化的战略耦合及协同治理研究”(18ZDA045)
浙江工业大学基本科研业务费跨学科研究专项“数字经济协同治理研究:基于发展测度、节能减排效应和空间溢出效应”(GB202003002)。
