摘要
目的:了解云南各大高校大学生的茶饮料消费行为以及对茶饮料市场的需求。方法:采用问卷调查、数据统计的方法,以云南各大高校2 170名在校大学生为调查对象,针对大学生的基本情况、茶饮料相关知识的了解程度、对茶饮料的消费情况等多方面内容进行了调查研究。调查总人数2 170人(男生30%、女生70%)。结果:53.6%大学生对茶饮料相关知识感兴趣,但了解的不够全面。大学生选择茶饮料的人数偏低,占11.8%,其中男生显著多于女生;茶饮料的消费频率集中在1~2次/周,消费支出集中在<5元/周,并且花茶饮料是大学生的首选茶饮料,占32.3%;口味是影响大学生购买茶饮料的主要因素,其次是价格和营养与健康,分别占83.3%、54%、52.8%;有52%大学生表示会因为新产品的宣传而去尝试茶饮料新产品。结论:云南部分高校大学生对茶饮料相关知识认知不完善,应该开设相关讲座或专题报告,帮助大学生更多的了解营养健康知识;有关茶饮料企业可以加大创新力度,开发新型茶饮料产品扩大市场份额。
Objective To analyze tea beverages consumption behavior of college students and their demand for tea beverages market in Yunnan province.Method Taking 2170 colleges and universities’students as the survey objects,we studied the basic situation,the understanding of tea beverages,and the consumption of tea beverages of them by the way of questionnaire surveys and data statistics methods.We investigated 2170 students,including 30%boys and 70%girls.Result Totally 53.6%of college students have interest in knowledge related to tea beverages but their understandings are far from complete.Besides,the number of college students choosing tea beverages is small,accounting for 11.8%,of which male students are significantly more than female students.In addition,the frequency distribution of tea beverages consumption is concentrated in 1-2 times/week,consumption expenditure is concentrated in<5 yuan/week,and scented tea beverages are the preference of college students,accounting for 32.3%.Taste is the main factor affecting the purchase of tea beverages by college students,followed by price and nutrition and health,accounting for 83.3%、54%and 52.8%.Moreover,52%of college students said that they would try new tea beverage products because of the publicity.Conclusion The following conclusions can be drawn through the investigation above,on the one hand,related lectures or symposiums should be offered to help college students learn more about nutrition and health knowledge for some of them have insufficient knowledge about tea beverages,on the other hand,relevant tea beverage companies should strengthen their innovation and develop new tea beverage products to expand their market share.
作者
黄斯琦
张智芳
杨斌
段睿洁
毛鸿霖
肖蓉
HUANG Si-qi;ZHANG Zhi-fang;YANG Bin;DUAN Rui-jie;MAO Hong-lin;XIAO Rong(College of Finance and Tourism,Dehong Vocational College,Mangshi 678400,China;College of Food Science and Technology,Yunnan Agricultural University,Kunming 650201,China;College of Veterinary Medicine,Yunnan Agricultural University,Kunming 650201,China)
出处
《中国食物与营养》
2021年第10期40-43,共4页
Food and Nutrition in China
基金
云南农业大学学生科技创新创业行动基金(项目编号:2020RSY063)。
关键词
调查与分析
茶饮料
大学生
消费行为
investigation and analysis
tea beverage
college student
consumption behavior
