摘要
2020年疫情暴发给各行各业造成了巨大的经济损失,尤其是农村地区农产品滞销问题尤为严重,而直播+电商模式的兴起为农产品销售提供了新的途径。但农产品直播并非一部手机就能解决所有问题那样简单,如何吸引消费者,让消费者信赖并成为忠实顾客需要认真研究。该文探讨了重构农产品直播“人、货、场”,并提出相应对策,以助力农产品直播营销。
The outbreak in 2020 has caused huge economic losses in all walks of life,especially in rural areas,and the rise of the live-streaming and e-commerce model has provided a new way for agricultural product sales,but the live streaming of agricultural products is not as simple as a mobile phone to solve all the problems,how to attract con-sumers,let consumers trust and become loyal customers need to study carefully.This paper discusses the reconstruc-tion of agricultural products live“people,goods,market”and put forward corresponding countermeasures to help ag-ricultural products live marketing.
作者
秦溢
QIN Yi(School of Economics and Bbusiness Administration,Chongqing University of Education,Chongqing 400067,China)
出处
《安徽农学通报》
2021年第16期159-161,205,共4页
Anhui Agricultural Science Bulletin
基金
重庆第二师范学院2020年大学生科研重点项目“后疫情时代农产品直播电商对策分析”(编号KY20200124)的研究成果。
关键词
农产品
电商直播
人
货
场
Agricultural products
E-commerce live
People
Goods
Market
