摘要
体育赛事产业作为与民生息息相关的社会性、商业性活动是助力当前新型城镇化进程的重要着力点。从消费的角度出发,构建“体育赛事质量-消费欲望-消费黏性-新型城镇化”的链式中介模型,得出结论:1)体育赛事质量提升可以显著促进新型城镇化发展;2)消费欲望在体育赛事质量与新型城镇化之间具有部分中介效应;3)消费黏性在体育赛事质量与新型城镇化之间具有部分中介效应;4)消费欲望、消费黏性在体育赛事质量与新型城镇化之间具有链式中介效应。促进以人为本的城镇化高质量发展是当前新型城镇化建设的重点。
As a social and commercial activity closely related to people's livelihood,the sports event industry is an important focus point for the current new urbanization process.From the perspective of consumption,the chain intermediary model of"sports event quality-consumption desire-consumption stickiness-new urbanization"is constructed,and it is concluded that the improvement of sports event quality can significantly promote the development of new urbanization,consumption desire has a partial intermediary effect between sports event quality and new urbanization,consumption stickiness has a partial mediating effect between the quality of sports events and new urbanization,and consumption desire and consumption stickiness have a chain mediating effect between the quality of sports events and new urbanization.Promoting the high-quality development of people-oriented urbanization is the current focus of new urbanization construction.
作者
牛群
李张玉
张勇
NIU Qun;LI Zhangyu;ZHANG Yong(Graduate School of Jilin Sports University,Changchun Jilin,130022)
出处
《湖北体育科技》
2021年第7期607-611,共5页
Hubei Sports Science
关键词
体育赛事质量
消费欲望
消费黏性
新型城镇化
quality of sports events
consumer desire
consumer stickiness
new urbanization
