摘要
为了探究增强现实环境下视觉传达设计的新思路、新方法。研究了当前增强现实技术的实现机制,并且对应用案例进行了具体分析,结合技术优势进行视觉传达设计。得出增强现实环境下的视觉传达设计理念。在增强现实环境下进行视觉传达设计的过程中要注意"增强"的信息的传达效果,以用户体验为核心,避免单纯的形式更替,其次在视觉上要保证一定的可信度,与真实世界相匹配,最后在交互层面要达到直观清晰的传达效果。
To explore new ideas and methods for visual communication design in augmented reality environments.The implementation mechanism of current augmented reality technology is studied,and specific analysis of application cases is conducted to combine the advantages of the technology for visual communication design.The process of visual communication design in an augmented reality environment should pay attention to the conveyance of"augmented"information.In the process of visual communication design in the augmented reality environment,it is necessary to pay attention to the effect of"augmented"information conveying,taking user experience as the core,avoiding simple form replacement,secondly,it is necessary to ensure a certain degree of visual credibility,matching the real world,and lastly,it is necessary to achieve intuitive and clear conveying effect in the interaction level.
出处
《设计》
2021年第5期128-130,共3页
Design
关键词
视觉传达设计
增强现实
信息传达
交互设计
三维设计
Visual communication design
Augmented reality
Information communication
Interaction Design
Three-dimensional design
