摘要
以武汉市例,对该市地脉、文脉、位脉、舆脉进行了四位一体分析,并结合纽约、伦敦、香港等国际大都市城市形象塑造与传播案例,提出了武汉市“江汉朝宗·汇江城”的形象口号,设计了城市LOGO,构建了由理念识别体系、行为识别体系和视觉识别体系组成的武汉城市形象内容体系,提出了武汉城市形象主体整合、媒体联动和多元表达传播策略。
Taking Wuhan City as an Example,this paper analyzed the four-dimension integration of geography,culture,position and public vein of Wuhan City.Combined with city image shaping and dissemination cases of New York,London,Hongkong and other international metropolitan,this paper put forward the image slogan of Wuhan City,designed the city LOGO,constructed the Wuhan City image content system composed of the concept identification system,the behavior identification system and the visual identification system,and then proposed the image of Wuhan City spread strategy including subject integration,media linkage and multiple expression.
作者
马晨娇
张祥
王昭辉
周梦
MA Chen-jiao;ZHANG Xiang;WANG Zhao-hui;ZHOU Meng(Central China Normal University Wuhan Branch of China Institute of Tourism,Wuhan 430079,China;Central China Normal UniversityKey Laboratory for Geographical Process Analysis&Simulation of Hubei Province,Wuhan 430079,China)
出处
《资源开发与市场》
CAS
2020年第10期1087-1091,共5页
Resource Development & Market
基金
国家自然科学基金项目(编号:41601123)
华中师范大学中央高校基本科研业务费项目(编号:CCNU20A06035,CCNU20KYZHSY19,CCNU18FZBG01,CCNU18ZKCG23,CCNU17ZK26)。
关键词
城市形象
设计
传播
武汉
urban image
design
spread
Wuhan City
