摘要
广场舞作为一种文化现象,呈现出传播范围广、传播速度快、覆盖人群多的特点,这是由当下中国特定的社会文化背景所决定的。愈是大众而普世,愈能够吸引更多的研究资源,但现状则是策论丰富学理不足,多偏向微观实务,无法探究广场舞迅猛发展之根本,从而遮蔽了广场舞的文化属性。因此,将广场舞视为一种具有中国特色的文化现象,亦即将广场舞推定为一个系统性整体,用文化传播理论的研究方法“5W”模式来剖析广场舞的传播要素,即传者、受众、传播内容、传播渠道、传播效果,同时观察广场舞传播和演化的过程,总结演变模式和交互规律,为舞蹈学的研究提供崭新视角,这不失为一种有益的尝试。
Determined by the specific social and cultural background of China at present,square dance,as a cultural phenomenon,is characterized by its wide and fast spread with large population coverage.Popular and universal issues usually attract more research resources.However,there are more micro and pragmatic arguments rather than in-depth theories so that the root of the rapid development of square dance cannot be explored and its cultural attributes are covered.It will be a beneficial attempt to offer a new angle for dance studies if square dance is regarded as a cultural phenomenon with Chinese features,i.e.a presumed systematic whole,the 5W model of cultural communication theory is applied to analyze the spreading elements(spreaders,audience,contents,channels and effects),the spread and evolution process is observed,and the evolution patterns and interaction rules are summarized.
出处
《延边大学学报（社会科学版）》
CSSCI
2020年第5期69-74,141,142,共8页
Journal of Yanbian University：Social Science Edition
基金
国家社会科学艺术学重大项目(17ZD04)。
关键词
广场舞
文化传播
传播要素
square dance
cultural communication
communication elements
