摘要
互联网时代大数据技术发展日新月异,通信市场也积攒了巨大的用户量和流量的红利。但随着通信市场的用户逐渐饱和,发展、维系用户各方面的成本都开始提高,在此背景下,精准化营销成为电信运营商竞争的重中之重。
With the rapid development of big data technology in the Internet Age,the communication market has also accumulated a huge amount of users and traffic dividends.But with the gradual saturation of the communication market,the cost of developing and maintaining the users is increasing.Under this background,the precise marketing becomes the most important competition of the telecom operators.
作者
张小晖
俞涛
郝洁
ZHANG Xiao-hui;YU Tao;HAO Jie(China United Network Communications Limited Hebei Province Information Security Department,Shijiazhuang Hebei 050011)
出处
《数字技术与应用》
2020年第8期58-59,共2页
Digital Technology & Application
关键词
策略魔方
精准营销
策略优选
渠道协同
strategy rubik's cube
precision marketing
strategy optimization
channel coordination
