摘要
文章对旅游景区形象的定义做了概述,总结了目前国内旅游景区广告语的相关理论研究,通过问卷调查与实地考察,分析了目前南京景区广告语对景区形象的传播效果,发现其发展过程中的一些问题,并提出了一些改进建议。希望能够丰富受众对旅游景区形象的认知,提高旅游景区形象的传播效果,以此更好地推动南京旅游景区的发展。
This article has given an overview of tourism spots’ images,summarized domestic relative researches on advertising slogans in tourism spots currently,analyzed how advertising slogans influences communication effects of tourism spots by questionnaire and on-site investigation,during which some problems were found and a few advice for improvement were proposed,with the hope of enriching visitors’ cognition,enhancing the communication effects of tourism spots and highly pushing the development for tourism spots in Nanjing.
作者
王丽
谢桃
文雨欣
卢琳
Wang Li;Xie Tao;Wen Yuxin;Lu Lin(Sanjiang University,Nanjing,Jiangsu,210012)
出处
《市场周刊》
2020年第8期48-49,共2页
Market Weekly
基金
江苏省大学生创新创业训练计划项目省级一般项目“浅谈南京景区形象的发展现状——以景区广告语为例”(项目编号:19CXY053)成果。
关键词
景区形象认知
广告语传播
景区形象传播
the cognition on images of tourism spots
the communication of advertising slogans
the diffusion on images of tourism spots
