摘要
新世纪以来,中国社会进入了数字化媒介时代,这是创意写作出场的重要语境。传统文学与现代媒介之间的"不可译性"导致其不断被边缘化,而创意写作的本土化路径最终要回归到文化产业的发展。"香农模型"视域下的创意写作于"文化产业网"中的文艺生产力在"原创性""改造性""商业性"与"交互性"四个维度上得以表现,其数字化生产力将创意写作的"文学性+商业性"转变为一种在大众文化语境下具有"自指性"的合法性存在。创意写作学属于文学与媒介学的交叉学科范畴,其理论建设应回归于现代社会的信息化语境当中。
Since the new century, Chinese society has entered the era of digital media, which is an important context for the emergence of creative writing. The "untranslatability" between traditional literature and modern media leads to its marginalization, and the localization of creative writing will eventually return to the development of cultural industry. "Shannon model" under the horizon of creative writing in the productivity of the cultural industry network in "originality", "transformation", "commercial" and "interactive" to performance in four dimensions, its digital productivity will creative writing + commercial "literariness" into the context of a mass culture has the legitimacy of the "self-referential" exists.Creative writing belongs to the interdisciplinary category of literature and media science, and its theoretical construction should return to the information context of modern society.
作者
王宇阔
朱国华
Wang Yukuo;Zhu Guohua(East of China Normal University)
出处
《写作》
2020年第2期39-45,共7页
Writing
关键词
创意写作
文化产业
文艺生产力
香农模型
新媒介
Creative Writing
Cultural Industries
Literature and Artistic
Productivity
Shannon Model
The New Media
