摘要
对智能导购在服装实体店的应用进行科学、全面分析,基于智能购物指导系统的相关理论数据,对服装实体店智能化导购的可行性分析,包括:市场环境对智能化导购的需要;现有的科学技术对智能化导购系统实现的支持;消费者对智能化导购的需求。从研究背景、智能导购系统分析、系统需求分析、市场和消费者需求等方面深入挖掘,总结研究过程中存在的问题,并提出未来发展方向。
In order to make a scientific and comprehensive analysis of the application of intelligent shopping guide in clothing stores, based on the relevant theoretical data of "intelligent shopping guide system", this paper analyzes the feasibility of intelligent shopping guide in clothing stores, including: the needs of market environment for intelligent shopping guide;the support of existing science and technology for the realization of intelligent shopping guide system;and the consumers for intelligent shopping guide Demand. From the aspects of research background,intelligent shopping guide system analysis, system demand analysis, market and consumer demand, this paper summarizes the shortcomings in the research process, and finally proposed the future development dircection.
作者
王文慧
丁潇潇
贾真
马大力
Wang Wenhui;Ding Xiaoxiao;Jia Zhen;Ma Dali(School of Textiles Science and Engineering,Tiangong University,Tianjin 300387,China;Tianfang Standardixation Testing&Certification Co.,Ltd.,Tianjin 300193,China;School of Art,Tiangong University,Tianjin 300387,China)
出处
《天津纺织科技》
2020年第2期28-31,共4页
Tianjin Textile Science & Technology
关键词
服装实体店
智能化导购
智能技术
消费者需求
Clothing Physical Store
Intelligent Shopping Guide
Intelligent Technology
Consumer Demand
