摘要
随着电子商务的发展,农产品流通不再局限于冗长的批发渠道,转而拥有更加多元化的流通模式。在供给侧结构性改革的政策大背景下,越来越多的农产品电商从生产端角度出发,凭借互联网的平台优势和相应的技术优势,实现对供应链的高效整合,扩大有效供给。这对于推动农业数字化、标准化以及精准扶贫助农有着深远的意义。文章介绍了三种农产品电商供应链的发展模式,接着介绍相应的典型商业案例,以及电商供应链相比传统流通渠道更为广阔的应用前景,最后结合消费趋势给出一些发展建议。
With the development of e-commerce,the circulation of agricultural products is no longer limited to lengthy wholesale channels,but has more diversified circulation models.In the context of the policy of supply-side structural reform,more and more agricultural e-commerce companies are starting from the production side and relying on the advantages of the internet platform and corresponding technical advantages to achieve efficient integration of the supply chain and expand effective supply.This has far-reaching significance for promoting agricultural digitalization,standardization,and precision poverty alleviation.This article introduces three types of agricultural product e-commerce supply chain development models,followed by the corresponding typical business cases,and the broader application prospects of e-commerce supply chains compared to traditional distribution channels,and finally gives some development suggestions based on consumer trends.
作者
吴嘉明
WU Jiaming(School of Management,Shanghai University,Shanghai 200444,China)
出处
《物流科技》
2020年第4期141-144,共4页
Logistics Sci-Tech
关键词
供给侧改革
农产品电商供应链
农业数字化
扶贫助农
supply-side reform
agricultural products e-commerce supply chain
agricultural digitization
poverty alleviation
