摘要
在激烈的市场竞争环境下,企业必须根据经营目标以及竞争态势,科学合理地制定和运用专利战略,才能够提高核心竞争力,获得和保持竞争优势。本文以丰田汽车公司为研究对象,通过对比丰田与对手的专利和市场竞争力,对其在两种新能源汽车产品——混合动力汽车(HEV)和氢燃料电池电动汽车(FCV)上采用的截然不同的专利战略进行了深度分析,揭示了丰田公司从全面专利垄断战略到全面专利开放战略调整背后的深层次原因。
In the highly competitive market environment,companies must scientifically develop and operate its patent strategy,based on business objectives and competition,to be able to enhance the core competitiveness,gain and maintain a competitive advantage.This paper takes Toyota Motor Corporation as the research object.By comparing the patent and market competitiveness of Toyota and its competitors,the difference of patent strategies for two different new energy vehicle products was analyzed,namely hybrid electric vehicle(HEV)and hydrogen fuel cell vehicle(FCV).Finally,the deep reasons behind Toyota’s strategy adjustment from comprehensive patent monopoly to comprehensive patent openness,were revealed.
作者
贠强
陈亮
邢文超
YUN Qiang;CHEN Liang;XING Wen-chao(Institute of Scientific and Technical Information of China,Beijing 100038;Zhongzhi(Beijing)Certification Co.,Ltd.100088)
出处
《全球科技经济瞭望》
2019年第9期9-17,共9页
Global Science，Technology and Economy Outlook
基金
国家重点研发计划课题“知识产权信息智能采集及深度加工技术研究与应用示范”(2017YFB1401902)
国家自然科学基金项目“面向专利文本中实体关系抽取的远程监督方法研究”(71704169)。
