摘要
传播媒介深深嵌入乡村社会中,并改变传统乡村的社会结构与生活方式,建构着新的社区文化。文章以媒介研究的实践转向为路径,采用网络民族志研究方法,探讨乡村青年是如何统合新旧媒介进行媒介实践活动,媒介在乡村抗疫过程中扮演何种角色,并在实践中又产生何种主体关系与文化。研究发现新旧媒介彼此交融混搭,甚至传统媒介被重拾,两者共构为一种社会文化"传播力"。青年并未被媒介结构反制,他们发挥创造力与能动性,成为抗疫行动的主体。媒介实践是一个互动过程,它不仅是再现或描述现实,更是对现实世界的形塑与建构。
The media is deeply embedded in the rural society,and changes the traditional rural social structure and life style,and constructs a new community culture.Taking the practical turn of media research as the path and adopting the method of network ethnography,this paper discusses how the rural youth integrate the new and old media to cany out media practice,what role the media plays in the process of rural anti epidemic,and what kind of subject relationship and culture it produces in practice.It is found that the new and old media blend with each other,and even the traditional media are picked up again,both of which constitute a kind of social and cultural"communication power".Young people have not been countered by the media structure.They play their creativity and initiative and become the main body of anti epidemic action.Media practice is an interactive process,which not only represents or describes the reality,but also shapes and constructs the real world.
作者
周孟杰
吴玮
徐生权
Zhou Mengjie;Wu Wei;Xu Shengquan(School of film and television arts and literature communication,Changsha University;College of Communications,Shih Hsin University;School of literature and communication Quanzhou Normal University;School of Journalism,Hehai University)
出处
《新闻界》
CSSCI
北大核心
2020年第2期18-28,共11页
Journalism and Mass Communication
关键词
媒介文化
主体行动
共同体想象
乡村社会
media culture
subject action
community imagination
rural society
