摘要
面对国内外形势的变化,中国产品亟需拓宽出口市场。在扩大中国产品出口的过程中,除继续遵循由世界产业分工和价值规律所决定的国际贸易规则外,还需通过不断加强中华文化的海外传播来增进世界人民对中国的了解、认识和认同,要解决中国产品对外在文化表现不够重视、走出去的文化凝练不足、文化创意水平不高等问题,应秉持"和而不同"文化理念,正确应对西方文化竞争,坚定中华文化自信,加强中华文化与中国产品的海外融合,以品牌建设引领制造业转型升级,深化中国品牌的文化内涵。
The overseas publicity of Chinese culture and the export of Chinese products have a synergistic relationship. In the face of downward pressure on exports, Chinese products need to explore the international market. The overseas dissemination of Chinese culture can help improve cultural cognition of Chinese products, eliminate the cultural prejudice caused by ideological and value differences, and greatly reduce the risk of trade friction.
作者
郞琦
张金辉
LANG Qi;ZHANG Jin-hui
出处
《云南社会科学》
CSSCI
北大核心
2020年第1期59-64,186,共7页
Social Sciences in Yunnan
