摘要
In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.
