摘要
文学名著旅游资源因为稀缺性、垄断性而具有较高的开发价值。当前,文学名著旅游资源的地方开发虽然取得了一定成绩,但在总体上产业化程度还比较低,普遍存在开发模式较为粗放、产业结构不合理、特色挖掘比较薄弱等突出问题。这些问题深刻影响了名著价值利用对区域经济的推动作用。因此,后续开发中应当优化产业结构、深化产业融合、注重文化特色的深度挖掘与品牌建设,加大创新力度,不断提高开发的产业化水平,持续推动文学名著旅游产业的转型升级,打造一批在全国有较高知名度的文学名著旅游目的地,有力带动区域经济发展。
The tourism resources of literary classics have high development value because of their scarcity and monopoly. At present, although some achievements have been made in the local development practice of literary classics tourism resources, the degree of industrialization is still relatively low on the whole. There are many outstanding problems such as extensive development mode, unreasonable industrial structure and weak feature mining and so on. These problems have a profound impact on the promotion of the value utilization of famous works to the regional economy. Therefore, in the follow-up development, we should optimize the industrial structure, deepen industrial integration, pay attention to the in-depth excavation of cultural characteristics and brand construction, strengthen innovation, constantly improve the industrialization level of development, and continuously promote the transformation and upgrading of the literature tourism industry, so as not only to create a number of literature tourist destinations with high popularity in the whole country, but also to effectively promote the development of regional economy.
出处
《改革》
CSSCI
北大核心
2019年第9期115-127,共13页
Reform
基金
山东省社会科学规划项目“山东境内文学名著资源的旅游开发研究——基于经济文化融合发展的视角”(15CCXJ04)
山东省社会科学规划项目“齐文化资源的产业化开发研究”(17CCXJ106)
山东省高等学校人文社会科学规划项目“莫言小说中的乡土文化资源开发研究——基于乡村旅游的视角”(J15WD27)
关键词
名著旅游资源
产业化开发
文旅融合发展
tourism resources of literary classics
industrialization development
integration development of culture and tourism
