摘要
针对由单一生鲜电商和农产品供应商组成的二级供应链系统,运用Stackelberg博弈模型求解集中决策、生鲜电商主导型决策、生鲜农产品供应商主导型决策三种不同决策模式下供应链的最优策略和最大利润,得到以下结论:不同主导模式会对供应链的最优策略产生不同影响;不同主导模式也会对供应链企业的利润产生不同影响,最大利润都是倾向于主导方的,但分散决策下两种模式的总利润均低于集中决策时的供应链利润;同一主导权下,生鲜电商和供应商的利润也会有所不同,主导供应链的一方其利润更大。
Aiming at the secondary supply chain system consisting of a single fresh E-commerce and a single agricultural product supplier,the Stackelberg Game model is used to solve the optimal strategy and maximum profit of suppliers under three different decision modes:centralized decision-making,fresh e-commerce-oriented decision-making and fresh agricultural product supplier-oriented decision-making.It is concluded that different dominant modes have different effects on the optimal strategy of supply chain.Different dominant modes also have different effects on the profits of supply chain enterprises.The maximum profits tend to be dominant,but the total profits of the two modes under decentralized decisionmaking are lower than those under centralized decision-making.Under the same dominant power,the profits of fresh Ecommerce and suppliers will be different,and the profit of the dominant supply chain side will be greater.
作者
曾佑新
袁盼
张怡雯
Zeng Youxin;Yuan Pan;Zhang Yiwen(School of Business,Jiangnan University,Wuxi 214122,China)
出处
《南京审计大学学报》
CSSCI
北大核心
2019年第5期55-64,共10页
Journal of Nanjing Audit University
基金
无锡市哲学社会科学精品课题(WXSK19-C-03)
关键词
博弈论
供应链决策
生鲜电商
电子商务
权利结构
网络消费
物流配送服务
game theory
supply chain decision
fresh E-commerce
E-commerce
rights structure
online consumption
logistics service
