摘要
在开发以非物质文化遗产为主题的旅游产品时,应该把让游客得到难忘的旅游体验作为开发目标。通过对崖门海战流传故事相关旅游产品的分析,提出非遗类旅游资源的体验式开发路径:深挖文化内涵,构建文化旅游特色;依托民俗庆典等活动宣传文化遗产,彰显浩然正气的爱国精神;整合当地旅游资源,充分发挥地方特色;提供优质的旅游服务,提升游客满意度。
When developing tourism products with the theme of intangible cultural heritage, it is necessary to make tourists' unforgettable tourism experiences a development goal. Through the analysis of the tourism products related to the story of Yamen Battle, the author expounds the experiential development path of non-legacy tourism resources: deepen cultural connotation and construct cultural tourism characteristics;rely on folk festivals and other activities to publicize cultural heritage, highlighting the patriotism, give full play to local characteristics, provide quality tourism services, and enhance visitor satisfaction.
作者
冯呐
郭丽冰
张春娥
黄继华
FENG Na;GUO Libing;ZHANG Chune;HUANG Jihuang(Guangdong Agriculture Industry Business Polytechnic,Guangzhou 510507,China)
出处
《广东农工商职业技术学院学报》
2019年第3期68-72,共5页
Journal of Guangdong Agriculture Industry Business Polytechnic
基金
广东农工商职业技术学院课题“广东海洋文化旅游研究”(xyyb1505)
关键词
崖门海战流传故事
非物质文化遗产
体验经济
旅游开发
story of Yamen Battle
intangible cultural heritage
experience economy
tourism development
