摘要
在互联网迅速发展的今天,社交短视频正以惊人的速度在传播着各种信息。抖音短视频通过短视频内容源将人、事、物联系在一起,带来了"网红"效应,成功捧红了一大批"网红"景点,为城市旅游营销开辟了新的渠道。本文以"抖音"流媒体旅游营销的理论与案例为基础,结合陇南"抖音"旅游营销的实践,分析了这种新型旅游营销的优势与不足,进而给出了合理化的建议对策。
With the rapid development of the Internet today, social short video is spreading all kinds of information at an amazing speed. Vibrato short video connects people, matters and things through short video content sources, bringing the "web celebrity" effect and successfully promoting a large number of "web celebrity" scenic spots and opening up new channels for urban tourism marketing.Based on the theory and cases of "vibrato" tourism marketing through streaming media and combined with the practice of "vibrato" tourism marketing in Longnan, this paper analyzes the advantages and disadvantages of this new type of tourism marketing, and then puts forward reasonable suggestions and countermeasures.
作者
冯玉新
刘雪
FENG Yuxin;LIU Xue
出处
《河北旅游职业学院学报》
2019年第2期39-43,共5页
Journal of Hebei Tourism College
关键词
抖音
短视频
旅游营销
vibrato
short video
tourism marketing
