摘要
基于网络评论数据,通过反距离权重插值、核密度分析和内容分析法,以游客体验的视角研究开封旅游目的地形象。结果表明:开封旅游目的地整体形象较好,游客对开封旅游目的地的认知主要集中在历史人物、历史建筑和表演节目等方面;游客情感特征鲜明,自然禀赋类旅游目的地游客体验最好,历史遗赠类旅游目的地的仿古建筑、票价和收费问题是造成游客体验较差的主要因素,文化创意类旅游目的地游客体验介于前两者之间。结合区域与类型的差异探究其原因,在一定程度上避免了过度概化和区位谬误,为旅游目的地形象研究提供新的视角。
In this paper, the internet comment text about the tourists was used. There are three categories of tourist destination categories for Kaifeng, including natural endowments, historical relics, and cultural creative categories. To identify Kaifeng tourist destination hotspot area, the inverse distance weighted (IDW), kernel density estimation and text content analysis method were used. The results showed that visitors to the natural endowment tourism destination experience is the best. The problem of historical relic destination is the reason for the poor experience of tourists. The cultural creative destination is commercial, and it charge higher than others.At last some suggestions were put forward based on regional differences.This paper reduces the over-generalization and location error, and provides a new perspective for the study of tourism destination image.
作者
索志辉
梁留科
苏小燕
买哲
张佳莹
SUO Zhihui;LIANG Liuke;SU Xiaoyan;MAI Zhe;ZHANG Jiaying(College of Environment & Planning, Henan University, Kaifeng 475004, China;Collaborative InnovationCenter of Smarter Tourism of Central-China Economic Region in Henan Province, Luoyang 471022, China)
出处
《地域研究与开发》
CSSCI
CSCD
北大核心
2019年第2期102-105,共4页
Areal Research and Development
基金
国家重点研发计划项目(2016YFE0104600)
国家自然科学基金项目(41601145)
关键词
网络评论
目的地形象
类型划分
游客体验
开封市
internet comment text
tourist destination image
type division
visitor’s experience
Kaifeng City
