摘要
电子商务大数据分析综合实践平台的构建是在响应国家提出的"互联网+"计划后,结合云计算、大数据等新技术,以电商企业需求为核心而提出的。在分析了电商企业目前对电子商务大数据分析人才的缺乏,以及当前高校电子商务专业实践教学的现状与问题后,提出了电子商务大数据分析综合实践平台的建设思路和方案,着重介绍了该平台的构成核心技术及相应数据分析流程模块,方案具有较强的可操作性,并对电子商务大数据分析人才培养具有一定的理论价值和实践指导意义。
In response to the national“Internet+”program,and according to the demands of E-commerce enterprises,the construction of the comprehensive practical platform for E-commerce big data analysis is put forward with combining the new technologies such as the cloud computing,big data,etc.In the analysis of the fact that the E-commerce enterprises lack the big data analysis talents,and based on the current situation and problems of the practical teaching of E-commerce majors in colleges and universities,the idea and scheme for the construction of such platform are proposed.The core technology of the platform and the corresponding data analysis process module are introduced.The scheme has the strong operability,and the certain theoretical value and practical guiding significance for training the E-commerce big data analysis talents.
作者
邹倩颖
罗岚
Zou Qianying;Luo Lan(Department of Cloud Computing Science and Technology, Chengdu College of University of Electronic Science and Technology of China, Chengdu 611731, China)
出处
《实验技术与管理》
CAS
北大核心
2017年第11期198-201,209,共5页
Experimental Technology and Management
基金
四川省教育厅基金资助项目(172A0819)
电子科技大学成都学院院级教改项目(17JG0227)
关键词
电子商务
实践教学
大数据分析
E-commerce
practical teaching
big data analysis
