摘要
文化商品化是旅游活动发展到一定阶段的必然结果,也是大众旅游时代时刻要面对的一个重要问题。旅游活动中的文化商品化是一种文化生产过程,具有文化蕴含的旅游性、文化开发的市场性、文化生产的过程性和文化呈现的创意性特点。旅游开发商对经济利益的追求、旅游者对文化体验的需要、旅游地居民对文化的推销以及政府的政策扶持共同形成了旅游活动中文化商品化得以产生和发展的动机机制。针对旅游活动中文化商品化的积极与消极效应,只有在旅游产品开发、旅游市场营销、利益关系协调和调控监管等方面采取适宜的应对举措才能实现文化的有效保护与旅游的可持续发展。
Cultural commercialization is the inevitable result of the development of tourism activities to a certain stage and is also an important issue to be faced at the moment of mass tourism. Thecommercializa tion of culture in tourism activities is a process of cultural production, with the tourism property of cultur al implication, the marketability of cultural development, the process of cultural production and the crea tion of cultural presentation. The pursuit of economic interests by tourism developers, the need of tourists for cultural experiences, the promotion of culture by tourism residents and the policy support of govern ment jointly form the motive mechanism for the emergence and development of cultural commercialization in tourism activities. In view of the positive and negative effects of cultural commercialization in tourism activities, only by adopting appropriate measures in tourism product development, tourism marketing, co ordination of interest relations and regulation and control, can the effective protection of culture and sus tainable development of tourism be realized.
作者
谢春山
胡文静
XIE Chunshan;HU Wenjing(College of History Culture arid Tourism,Liaoning Normal University,Dalian 116081,China)
出处
《旅游论坛》
2018年第5期56-63,共8页
Tourism Forum
基金
辽宁省社科规划基金项目"文化旅游的形成机理与发展模式研究"(L15EGL001)
关键词
旅游活动
文化
商品化
研究
tourism activities
culture
commercialization
research
