摘要
以1997-2017年中国知网核心期刊和Web of Science^(TM)核心合集数据库收录的体育赞助领域928篇学术论文为研究对象,利用CiteSpace V软件对文献进行科学计量可视化分析,旨在对中外体育赞助研究前沿热点与演进脉络进行梳理,促进体育赞助理论完善和体育赞助实践发展。研究结果表明:国内体育赞助研究热点较为集中,且注重体育赞助经济效益研究,而国外研究热点较为分散,侧重体育赞助社会效益和经济效益的分析;中外体育赞助研究总体均呈阶段性特征。
928 papers were used as study object ,which concern sports sponsorship from databases of CNKI core journals and the core collection of the Web of Science from 1997 to 2017, and CiteSpace V was used to visually treat and analyze the data. This paper aims at clarifying the hotspots and evolution of the research of sports sponsorship at home and abroad in order to promote the perfection of sports sponsorship theory and the development of sports sponsorship practice. The result shows that domestic sports sponsorship research focuses more attention on sports sponsorship economic benefits, while foreign research hotspots are scattered, covering social benefits and economic benefits of sports sponsorship; the evaluation of sports sponsorship research has marked stage characteristics both at home and abroad.
作者
刘芳枝
陈林祥
LIU Fang-zhi;CHEN Lin-xiang(Postgraduate School,Wuhan Sports University,Wuhan 430079,Hubei,China;College of Economics ＆ Management,Wuhan Sports University,Wuhan 430079,Hubei,China)
出处
《山东体育科技》
2018年第4期1-9,共9页
Shandong Sports Science & Technology
基金
国家社会科学基金项目(项目编号:16BTY044)
