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浅议平面广告设计中的互动性

On the Interactivity in Graphic Advertisement Design
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摘要 以体验理论为视角,结合案例对平面广告构成元素进行理论分析,同时指出在平面广告设计中增加情感和感官体验是平面广告设计的重要任务,因为它可以为体验广告的消费者提供更多的信息。 From the perspective of experience theory, combining with the case of graphic advertisement and a theoretical analysis of the elements of graphic advertisement, the paper points out that increasing emotional and sensory experiences in graphic advertisement design is an important task, because more information can be provided to consumers who experience adverfisment.
作者 李奇泽 LI Qize(Department of Strait Animation,Sanming University,Sanming,Fujian 36500)
机构地区 三明学院海峡动漫学院
出处 《武夷学院学报》 2018年第5期77-80,共4页 Journal of Wuyi University
关键词 互动广告 沉浸式体验 生态化 控制感 interactive advertising immersive experience ecological sense of control
分类号 J524.3 [艺术—艺术设计]
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共引文献18

武夷学院学报
2018年 第5期

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