摘要
以447份有效调查问卷数据为例,同时采用最小二乘法(OLS)和Ordered Probit模型,分别从全样本和分样本两个视角着手来实证跨境农产品电商发展的影响因素。结果发现:无论被解释变量取跨境农产品电商的偿债能力、营运能力,还是取跨境农产品电商的盈利能力,跨境农产品电商经营主体自身、跨境农产品电商所在区域经济社会发展状况以及国家对跨境农产品电商支持政策等均会显著地影响跨境农产品电商的发展。全样本视角下的研究结论在分样本视角下并未得到完全证实,跨境农产品电商发展的影响因素存在异质性,且这种异质性并不会随着被解释变量的变化而变化。
This paper has studied the factors influencing the development of the cross-border e-retailer of agricultural products in the aspects of both full sample and sub-sample, using OLS and Ordered Probit Model, with 447 effective questionnaires. The results show that no matter the explained variable is the paying ability, the operational capacity or the profitability of the cross-border e-retailer of agricultural products, the development of the cross-border e-retailer of agricultural products is significantly affected by their own conditions, the regional economic and social development, and the national supporting policy. What’s more, the conclusion of the study on the full sample has not been fully confirmed in the study on the sub-sample, and the influencing factors of the development of cross-border e-retailer of agricultural products are heterogeneous and the heterogeneity does not change when the explanatory variables are changed.
出处
《国际贸易问题》
CSSCI
北大核心
2018年第4期117-127,共11页
Journal of International Trade
基金
西南政法大学校级重点项目"农产品电商品牌培育的机理
模式及对策研究"(2017XZZD-10)
重庆市科委重点决策咨询与管理创新项目"重庆市农产品品牌创新战略研究"(cstc2015jccx B80002)
国家社会科学基金青年项目"农产品电商品牌培育的机制
模式与政策保障研究"(17CJY036)
关键词
农产品电商
跨境农产品电商
电子商务
Online E-retailer of Agricultural Products
Cross-border E-retailer of Agricultural Products
E-commerce
