摘要
易班作为细分于高校学生群体主要移动新媒体产品,在所覆盖高校中品牌占有率高,品牌理念较深入学生,已初步形成品牌体系;但易班因缺乏贴近学生需要的优质内容和贴合学生兴趣的有效性互动,大学生使用易班的黏度不足。因此,要打造品牌栏目深耕精品内容,提升易班的品牌影响力;要构建基于易班的校园生活网络共同体,提升易班品牌渗透力;要融合兴趣导向的青年社群文化,提升易班品牌互动力。
E-class as a major mobile new media product subdivided into college students, which has high brand share in the coverage of universities, E-class brand concept more in-depth students, E-class has initially formed a brand system. However,college students are less motivated to use class because of the lack of interaction between high-quality content that is close to the needs of students and the effectiveness of students＇ interests. At present, enhance the use of viscosity classes to create a brand column deep cultivating quality content, enhance the brand influence of easy class; build class community based on easy class campus life, enhance the penetration of easy class brand; integration of interest-oriented youth community culture, Enhance the easy class brand interaction.
作者
乐晓蓉
LE Xiaorong(Department of Students＇ Affairs, Shanghai Polytechnic University, Shanghai 201209)
出处
《科教导刊》
2018年第8期47-48,共2页
The Guide Of Science & Education
基金
2017年度上海学校德育实践研究课题"品牌理念视角下易班使用黏度提升策略研究--基于全国十所高校易班内容体系建设分析"
项目批准号:2017-D-104
关键词
品牌理念
易班使用黏度
提升策略
brand concept
E-class user viscosity
coping strategies
