摘要
通过采用网络文本分析法,对丽水市城郊型森林公园——白云森林公园的旅游形象感知进行了研究。搜取新浪博客、携程网、马蜂窝等旅游网站上关于白云森林公园的评论及游记,采用ROST Content Mining软件对网络文本进行高频词汇分析、语义网络分析以及情感分析,最终得出白云森林公园的旅游形象感知主要为自然景观类,白云森林公园以森林为主题,具有环境优美、空气清新、风景迷人等优点。同时,也存在文化气息不够、景观单一、没有创意等问题。因此,提出要挖掘文化资源、重塑特色创意景观、加大宣传力度、保护原有生态环境的建议。
⑴ Background——With the development of economic society and public living standards,how to keep the mental and physical health has became a hotspot topic gradually in society. Suburban Forest parks play an important role in peoples' modern recreations. In the Internet age,most tourists would check tourist information on the internet before touring. So that tourism image is one of the most important factors in attracting tourists.⑵ Methods——The raw data used in the analytical method was from web text contents. The sample data are the comments about scene,environment and function of the Baiyun Forest Park. And the comments and travels were gathered through web websites search( web websites include Sina blog, Ctrip Travel Network,etc.) by using the key words as Baiyun Forest Park. Word frequency analysis,semantic network analysis and emotion analysis of the key words for Baiyun Forest Park were processed by using ROST Content Mining software.⑶ Results——Through the analysis and summary of the ROST Content Mining software,it can be concluded that the main tourism image of Baiyun Forest Park is concentrated in the natural scenery and the forest theme. Based on the analysis of the high frequency words,this paper selected 45 high frequency words for analyzing the image perception of Baiyun forest park. The high frequency words could be divided into 3 aspects to reflected the travel: the high frequency words about scenic environment accounted for 62. 16%,the high frequency words about tourists activities accounted for about 31. 08% and the high frequency words about tourists travel accounted for 6. 76%. Through the analysis of the emotion,the positive emotion was the most,which accounted for 78. 9% and the overall impression was better. The neutral emotion accounted for 11. 1%. The negative emotion was the smallest and its proportion was 9. 87%. Therefore, the perception of tourism image of Baiyun Forest Park is mainly manifested in the following 3 aspects: the first one is scenic environment,Baiyun Forest Park is a good ecological environment with the theme of the forest; the second aspect is tourist activities,the purposes of most visitors in Baiyun Forest Park are leisure entertainment,exercise and prevent sunstroke;the third one is tourists travel,the high-frequency words( like as urban,citizen,driving,etc.) showed the convenient location of Baiyun Forest Park.⑷ Conclusions and Discussion——Above all,this paper put forward the following suggestions. Firstly,excavation of cultural resources and enhancing the cultural atmosphere of the Baiyun Forest Park could be done.Although the Baiyun Forest Park mainly is the natural landscape,it also cannot lack cultural atmosphere. Secondly,the Baiyun Forest Park should tap the Baiyun culture and improve the visibility. The Park could remodel characteristics creative landscape and launch the boutique attractions to implement the brand strategy development. Thirdly,the Baiyun Forest Park need more publicity. Only increasing the publicity of the Baiyun Forest Park,it can be to known by more people,so as to attract more tourists to carry out forest ecological experience and leisure and health resort activities. Lastly,the Baiyun Forest Park should protect and improve the original ecological environment sustainably. According to the maximum protection and the principle of minimum development,the green energy-saving technology should be utilized to reduce pollution and maintain the original natural style.
出处
《林业经济问题》
北大核心
2017年第4期51-56,共6页
Issues of Forestry Economics
基金
国家林业局林改司委托项目(LGS20151201)
浙江省科技厅公益项目(2016C32107)
浙江省自然科学基金资助项目(LY16C160008)
浙江省哲学社会科学规划项目(16NDJC242YB)
关键词
形象感知
城郊森林公园
丽水白云
网络文本分析
image perception
suburban forest park
Lishui Baiyun
network text analysis
