摘要
农产品营销在我国起步较晚,发展速度很慢,主要是农业营销观念落后、市场发育不成熟等因素困扰所致。为此,必须加强培训以提高农民自觉营销的先进理念,完善农村合作组织或行会的营销功能,致力于实施差异化和品牌营销策略,采取扩张策略以实现规模经营。只有这样,才能快速推动农产品市场营销进入现代化阶段。
The development of agricultural products marketing is slow and started late in China, mainly because of the backward concept of agricultural marketing and immature market development. Therefore, we must strengthen training to improve the marketing advanced ideas of farmers and marketing functions and improve the marketing function of the rural cooperative organization or association, committed to the implementation of differentiation and brand marketing strategy, adopt expansion strategy to achieve large-scale operation.
出处
《中小企业管理与科技》
2017年第16期56-57,共2页
Management & Technology of SME
关键词
农产品
市场营销
策略
agricultural products
marketing
strategy
