摘要
父母在儿童的成长过程中扮演重要的角色。父母的沟通模式、教养方式和干预措施对儿童的消费观、消费态度和行为产生的影响和效果。东西方文化下不同教养方式对儿童的影响,并提出探索中国父母的沟通教育方式对儿童的消费观、消费态度和行为的重要性。
Parents play an important role in the process of children＇s development. This paper reviews how family communication patterns, parental styles and mediation strategies influence children＇s consumer values, attitudes and behavior. It also reviews how parents affect children＇s understanding of advertising. This paper discusses how different parental styles in different cultural background （Western and Eastern cultures） have different impacts on children, and points out the importance of investigating how parents in- fluence children＇s consumer values, attitudes and behavior.
出处
《湖南大学学报（社会科学版）》
CSSCI
北大核心
2016年第6期135-140,共6页
Journal of Hunan University(Social Sciences)
基金
教育部人文社会科学研究项目(15YJC190009)
关键词
家庭沟通模式
教养风格
干预措施
儿童
文化
family communication patterns
parental styles
mediation strategies
children
culture
