摘要
以消费意象为基础,对女鞋色彩进行定量化分析研究。用感性工学原理作为指导,提取女鞋感性意象词汇,并从色相角度出发,将浅口女鞋主色相归纳为15个种类,并制作相对应的女鞋色彩样本。运用语义差分法,将消费者对女鞋色彩的感性意象量化,并通过调查问卷,获取消费者对女鞋色彩的感性意象评价,最后通过统计分析,构建女鞋色彩要素和感性意象词汇之间的对应关系。本研究有助于为女鞋设计提供依据,避免女鞋色彩设计的盲目性,同时有利于增强女鞋品牌对受众的吸引力和竞争力。
Quantitatively analysis of the color of women＇s shoes based on consumption imagery was carried out. Kansei engineering theory was used as a guide to extract the perceptual imagery vocabulary of the women＇s shoes. At the same time,starting from the perspective of hue,pump shoes were summarized as 15 species in hue and the corresponding samples towards the color of women＇s shoes were made. The consumers＇ perceptual imagery of women shoes＇ color was quantified by semantic differential method. The consumers＇ perceptual images evaluation on the color of women＇s shoes was obtained through the questionnaire. The corresponding relationship between the color elements of women＇s shoes and the perceptual imagery words was constructed by statistical analysis. It could provide the reference for women＇s shoes design,and avoid the design blindness of the color of women＇s shoes.Meanwhile,it is helpful for increasing the attraction and competitiveness of women＇s shoes brand towards the consumers.
出处
《中国皮革》
CAS
北大核心
2016年第10期51-53,59,共4页
China Leather
基金
陕西省教育厅资助项目(14JK1088)
陕西省科技计划资助项目(2015GY056)
关键词
女鞋色彩
消费意象
感性工学
色彩语意
感性意象
color of women＇s shoes
consumption imagery
kansei engineering
color semantics
perceptual imagery
