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“互联网+校园种子旅游”模式对三四线城市旅游品牌的推广

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摘要 许多三四线城市希望借助所拥有的旅游资源开发带动当地经济,但在发展旅游产业时普遍存在导流难、游客客单价低、复访率低等困境,本文试图提出一种新模式——"互联网+校园种子旅游",即以大学生老乡做导游,高校学生作为"种子游客",通过"同学带你游"方式,解决信息不对称问题,增加旅游乐趣,对三四线城市尚未充分开发的旅游资源进行深度挖掘。
作者 李佳雯
出处 《农村经济与科技》 2016年第12期77-78,80,共3页 Rural Economy and Science-Technology
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