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基于企业网站的用户关键转化路径分析

Analysis on the Key Change Route of Users Based on the Enterprise Website
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摘要 从企业网站销售报告入手,首先分析了用户访问企业的关键转换路径,然后概括了用户购买转化流程和转化数据流程,接着,利用Excel图标功能对关键路径转化数据进行展现,再接着,销售部门对关键路径转化数据表进行了优化,事实证明,企业对用户关键路径的转化能有效提高其经济效益。 The main body of a book is reported from enterprise website marketing to start, sumer visit enterprise first changes route, the technological process having summarized that technological process and changes a data, catches and then, make use of the Excel picture the key having analysed con- the consumer buys conversion bid function to be in progress to key route conversion data unfolding, catch again, marketing agencies has carried out the optimization, factual proof on key route conversion data sheet, enterprise can have an effect to improve it's economic effect to consumer key route con- version.
作者 张如云
出处 《办公自动化》 2016年第14期43-45,18,共4页 Office Informatization
关键词 企业 网站 用户 关键转化路径 分析 Enterprise Website User Key change route Analysis
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