3Restatement (Third) of Unfair Competition, 20 (1) (1995).
4彭学龙.《商标法的符号学分析》,法律出版社2004年版,第209页.
5Ambush Pantsing at World Cup, http: //scientopia. org/blogs/thisscientificli[e/2OO6/O6/19/ambush--pant- sing- at- world- cup, 2015 - 6 - 1.
6Stephen Colbert Takes On MLB's Attempt To Bully Little Leaguers With Trademarks, http: //www. techdi- rt. corn/articles/20080529/2344361265, shtml, 2015-6-1.
7American Dairy Queen Corp. v. New Line Cinema, 35 F. Supp. 2d 727 (D. Minn. 1998).
8Emerson InSinkErator trash compactors will mangle your hand if you stick it in one of them, http: //www. likelihoodofconfusion, corn/emerson-trash- compactors- will- mangle- your- hand- if- you-- stick- it- in -one-of-them, 2015-6-1.
9Jacob Jacoby, The Psychological Foundations of Trademark Law: Secondary Meaning, Genericism, Fame, Con- fusion and Dilution. The Trademark Reporter, Vol. 91, Issue 5 (September-October 2001), p. 1025.
10Mark P. McKenna, Testing Modern Trademark law's Theory of Harm. Iowa Law Review, Vol. 95, Issue 1 (November 2009), p84.