摘要
近年来,企业间战略联盟在全世界范围内越来越普遍。联盟的高失败率使企业界和理论界人士开始关注如何实现联盟成功。在长期的联盟活动中,联盟企业都积累了各自独特的一整套被称为联盟管理实践的方法、流程和技能,以提高联盟管理能力、实现联盟预期目标。依据组织学习和关系理论,联盟企业能够从合作伙伴那里获取有价值的联盟管理实践并将其应用于自身的联盟管理活动,这一过程必然有益于联盟管理。然而,鲜有研究探讨联盟管理实践获取行为对联盟成功的影响。基于以上考虑,引入联盟管理能力和共同行动两个概念,分别作为中介变量和调节变量,构建一个被调节的中介效应模型,以更好地揭示联盟管理实践获取对联盟成功的作用机理。为了检验上述被调节的中介效应模型及相关的作用机理,利用从中国大陆收集的调研数据进行实证研究。最终的样本包含205家联盟企业,且每家企业有两位关键信息提供者,综合采用逐步线性回归和被调节的路径分析方法验证假设。研究结果表明,联盟管理实践获取通过联盟管理能力这一中介机制最终促进联盟成功,共同行动正向调节联盟管理能力与联盟成功的关系,存在假设中的被调节的中介效应。也就是说,联盟管理实践获取对联盟成功的影响需要通过提升联盟管理能力来实现;同时,联盟双方共同行动水平越高,这一过程越容易实现。联盟管理实践获取为解释联盟成功的作用机理提供了一个新的视角,拓展了联盟管理能力方面的研究,尤其表现为同时关注联盟管理能力的前因和结果,将组织学习理论和关系理论统一整合到联盟成功研究的框架下,这可视为两大理论的创新性应用。此外,研究结果为现实中联盟企业实现联盟成功指出一条新路,即从合作伙伴处获取有价值的联盟管理实践以促进联盟成功。
In recent years, inter-firm strategic alliances have become more and more prevalent throughout the world. However, the high failure rates of strategic alliances suggest that how to achieve alliance success deserves much attention both in theory and in practice. During the long term of allying experience, alliance firms have accumulated firm-specific portfolios of methods, pro- cedures, and know-how, w）~ich are conceptualized as Alliance Management Practices（AMP）, so as to improve their alliance management capabilities and to achieve the desired alliance goals. From organizational learning perspective and the relational view, alliance firms are able to acquire valuable AMP from their partners and then apply these practices into their own alliance management activities, which may benefit the alliance management a lot. Nevertheless, little existing research has examined how AMP acquisition from alliance partners may contribute to alliance success. Under this circumstance, alliance management capa- bility and joint action are introduced in this study respectively as the mediator and the nmderator address the mechanisms between AMP acquisition and alliance success, which is constructed as a moderated mediation model,In order to examine the moderated mediation conceptual model and its associated mechanisms, an empirical research is conducted by using survey data collected from China's Mainland. The final sample size consists of 205 alliance firms with two key informants in each firm. Combining step-by-step linear regression and moderated path analysis methods, some important research conclu- sions are reached, including ①AMP acquisition enhances alliance success through the mediating effects of alliance management capability; ②Joint action positively moderates the relationship between alliance management capability and alliance success; ③ The proposed moderated mediation effects indeed exist. That is to say, AMP acquisition contributes to alliance success through the process of improving the alliance firms＇ alliance management capability. At the same time, the higher the degree of joint ac- tion between alliance firms, the easier the process will be realized.This paper makes three contributions to the fields of strategic alliance and theories of relational view and organizational learning. ①AMP acquisition provides a new perspective to explain the mechanisms of alliance success ; ②This paper extends the research of alliance management capability by investigating both the antecedents and consequences ; ③The relational view and organiza- tional learning theory are integrated together under the same framework of alliance success, which can be considered as an inno- vative application of these theories. What＇s more, this paper has also demonstrated a new alternative way for achieving alliance success by acquiring AMP from alliance partners in practice.
出处
《管理科学》
CSSCI
北大核心
2016年第1期28-39,共12页
Journal of Management Science
基金
国家自然科学基金(71272134)~~
关键词
联盟管理实践获取
联盟管理能力
共同行动
联盟成功
被调节的中介
alliance management practices acquisition
alliance management capability
joint action
alliance success
moderatedmediation
