摘要
"创新是一个民族进步的不竭动力",企业只有创新才能在市场竞争中谋得耀眼的一席之地。拥有着悠久历史和发展历程的青青稞酒,坚持把"艰苦创业,团结拼搏,求实创新,质量为纲"作为企业的精神,以产品创新、技术进步为动力,以用心酿造、渠道拓展为支撑,以品牌提升、文化传播为依托。21世纪,没有企业文化的企业就无法做到基业长青,因而青青稞酒围绕"创浩然正气"为主线,采用"宣贯与提炼结合、传承与再造结合"的方式,以企业文化促进技术创新的提升,以技术创新推动企业文化的进步,借助资本市场实现跨越式发展,努力打造中国青稞酒第一品牌。
Innovation is an inexhaustible driving force for national progress. Enterprises are able to stand out in brutal market competition depending on technical innovation. Huzhu highland barley liquor has a long history and Huzhu Co.Ltd. always insists on the enterprise mottos of union, diligence, pragmatism, aggressiveness, innovation, and quality. With product innovation and technical progress as the driving force, careful liquor-making and expanding market channels as the brace, and brand promotion and cultural transmission as the prop, Huzhu Co.Ltd. endeavors to build Chinese No.1 highland barley liquor brand and achieve great-leap-forward development by the aid of capital market.
出处
《酿酒科技》
2016年第2期117-120,共4页
Liquor-Making Science & Technology
关键词
互助青稞酒
技术创新
企业文化
Huzhu highland barley liquor
technological innovation
enterprise culture
