摘要
随着我国媒体传播市场的发展,新闻娱乐化的趋势日趋明显,甚至有影响整个媒体市场发展之势。有人视其为削弱新闻报道、使新闻走向庸俗化、使新闻公信力丧失的罪魁祸首,也有人将其作为满足受众娱乐心理和提升媒体商业化运作的工具。什么是新闻娱乐化?新闻娱乐化有何成因?我们究竟该如何看待新闻娱乐化现象?新闻娱乐化的积极意义和消极影响有哪些?如何使新闻娱乐化转化为新闻媒体发展的助力,更好地服务受众?
With the development of China＇ s media communication market,the news entertainment phenomenon becomes increasingly apparent,even to the extent that it can influence the developing trend of the whole media market. Some people regard it as the arch- criminal which weakens the news report and makes news vulgar and lose its credibility. Still some others take this phenomenon as the tool of fulfilling audiences＇ entertainment psychology to promote the commercial operation of the media. What is the news entertainment？ What is the cause of the news entertainment？ How could we view the news entertainment phenomenon？ What are the positive and negative effects of the news entertainment？ How to make the news entertainment transform into the assistance of news media＇s development so as to serve the audiences better？
出处
《南昌师范学院学报》
2015年第6期117-121,共5页
Journal of Nanchang Normal University
关键词
新闻
娱乐化
探讨
news
entertainment
analysis
