摘要
文章以传播的仪式观为理论依据和分析视角,通过分析公益性媒体信息传播的代表性文本——典型报道的"召唤结构"及功能,探讨我国公益性媒体信息传播的仪式特征及存在的问题;认为在新的社会语境下,公益性媒体应当承担更多社会责任,以"新的"公共模式建构社会认同。
Taken ritual view of broadcasts as theoretic evidence and angel of analytic view,the paper analyzed the 'summons structure' and its function on typical report which is representative version of information broadcasts of public welfare media,discussed the ritual characteristics and problem of information broadcasts of public welfare media in China.The author deems the public welfare media should take more social responsibility in new social language environment,to build social identity by new public mode.
出处
《新疆社会科学》
CSSCI
2015年第5期97-102,162,共6页
Social Sciences in Xinjiang
基金
新疆社科基金重点项目"新疆公益性媒体发展研究"(12AXW009)
一般项目"新疆少数民族微博生态研究"(12BXW106)的阶段性研究成果
关键词
公益性媒体
经营性媒体
仪式化
社会认同
社会责任
Public welfare media
Operating media
Ritualization
Social identity
Social responsibility
