敬畏情绪与感知价值对游客满意度和忠诚的影响——以西藏旅游为例被引量：27

Impacts of Awe Emotion and Perceived Value on Tourists' Satisfaction and Loyalty——The Case of Tibet

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摘要文章基于认知—情感作用机制从认知与情感的双重视角建立游客满意度和忠诚的整合模型,利用问卷调查收集具有西藏旅游经历的游客的相关数据,采用结构方程模型方法对提出的概念模型做出验证。研究结果发现:旅游中的自然环境和宗教氛围两种因素不同程度地影响游客认知层面和情感层面的反应,游客在认知方面的感知价值和情感方面的敬畏情绪又进一步影响游客满意度,并通过满意度的中介影响游客忠诚。文章同时从认知和情感两个角度构建游客满意度与忠诚的理论框架,弥补了过去在研究游客满意度与忠诚时仅从认知或情感单一视角出发的不足,对游客满意度与忠诚的形成进行了更为全面与合理的解释。 Based on cognitive-affective mechanism, this study explains tourists＇ satisfaction and loyalty by the integration model with the dual perspectives. Data were collected from tourists who have travelled to Tibet by the questionnaire survey and the conceptual model was verified by using structural equation modeling approach. The results show that the natural environ- ment and the religious atmosphere are two factors which can cause tourists＇ cognitiw~ and affective reactions. Tourists＇ per- ceived value from cognitive level and awe emotion from affective level have further affects on tourists＇ satisfaction and loyal- ty, and satisfaction mediates loyalty from cognitive and affective variables. This study builds the theoretical framework from both cognitive and affective points of view, to cover the shortage in the past research, and makes more comprehensive and reasonable interpretation of tourists＇ satisfaction and loyalty.

作者田野卢东吴亭

机构地区西南交通大学经济管理学院四川师范大学商学院澳门科技大学商学院

出处《华东经济管理》 CSSCI 北大核心 2015年第10期79-85,共7页 East China Economic Management

关键词认知-情感作用机制敬畏情绪满意度忠诚 cognitive-affective mechanism awe emotion satisfaction loyalty

分类号 F061.5 [经济管理—政治经济学] F59 [经济管理—旅游管理]

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